Tuesday, March 9, 2010

"Attention Peugeot 405Mi16 Enthusiasts (Perhaps All 17 of You Out There...)"

There's nothing exceptional about this 1991 Peugeot 405Mi16, but the title of this post is the first line of the seller's listing. You have to love a Peugeot owner with a sense of humor.

I wrote about a Peugeot 405Mi16 back in July, 2009. There's not much I can add to that original post. You can find the post here.

This is a drivable 405Mi16. It has some issues, but nothing too serious. You could drive it as is, or spend a Saturday making it perfect.

As I've written so many times before, Peugeot made some good cars. Poor marketing, a small (and often indifferent) dealer network and an inability to find a "niche", killed them in this country. By the time the 405Mi16 was introduced here, Peugeot's fate was already sealed (even if they didn't know it yet). Audi's recovery from the unintended acceleration fiasco and the introduction of the Acura, Lexus and Infinity brands left very little room for sales growth in the near-luxury market segment.

The 405Mi16 was Peugeot's last gasp in the US. It wasn't necessarily too little, but it was definitely too late.

Located in Dallas, TX, click here to see the eBay listing.

2 comments:

Jon said...

I always liked the 405. There was even a limited run of a 4wd version, the T16, for the French market.

What always struck me as cool was the fact that the 405 came over intact for the most part. Compare this with how the Renault 25 was gutted of any French "flair" when it was restyled and introduced stateside as the Eagle Premier.

Max Power said...

The 405 was a mistake for the US market...it always seemed a little too small, a little too fragile, and in general, it was just not the 505 which did have a fairly strong following in the US (even NYC had a fleet of 505 and 504 Diesels for taxis). That said, I always like the car and was disappointed when Peugeot pulled out of the US market.

I don't think that the Premier was a 25 that was 'gutted' but rather a different car which shared some components and geneology. Kinda like the 9000/Thema/Croma/164