Fiat, who did not own Ferrari when this car was built, needed a prestige model. In Europe Fiat was known for making some pretty good small cars. However, if you wanted something a little more sportier you bought an Alfa Romeo or Lancia (Neither of which was owned by Fiat back then either). Fiat just didn't have the reputation for building sporty cars.
Ferrari needed to build and sell 500 units of their new V6 in order to homologate it for Formula 2 racing. Fiat had the capacity to build enough cars to make that happen relatively quickly.
From those two needs came the Fiat Dino.
In what was becoming something of an Italian tradition, Fiat used different designers for the Coupe and Spider. Bertone did the Coupe, Pinninfarina, the Spider.
This car appears to be a good, honest, driver quality Fiat Dino Coupe. The seller states that it has no rot and runs and drives well. He mentions that when bought the car four years ago, he drove it from St. Louis to Atlanta "without a problem". It looks like it hasn't been driven recently though, as the engine has a pretty good layer of dust on it.
The car needs some attention. The seats need to be rebuilt and the front bumper "shows some scratches and light pitting". (Also, in one of the pictures the driver's side door panel is missing. The seller seems to say in a reply to an e-mail that it is now back on the car.) But, that type of work is nothing when compared to doing bodywork or serious mechanical work on a Dino. 
Personally, I find the Spider to be more sportier looking. The Coupe isn't bad looking, though. The best way to describe it is "classy".Fiat Dinos used to go for relatively little money. The Fiat name didn't excite collectors. They've been steadily increasing in value over the past few years and it will be interesting to see what this car sells for.
Located in Atlanta, GA, click here to see the eBay listing.
Ritzsite.net has a very good write up on the Dino. You can find it here.
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